O'Brownies is a coffee, brownies and dessert café brand from Islamabad, now open to investors. Choose a turnkey, company-operated outlet or an owner-operated franchise, built and launched with Strategic Synergy.
At a glance
Both models are turnkey. The difference is who runs the café every day.
Option A
You fund the outlet. The O'Brownies team runs it every day.
Best for: Passive investors, business owners and overseas Pakistanis
Option B
You run the café, with the O'Brownies brand and team behind you.
Best for: Hands-on entrepreneurs who want to build and lead their own café
Nothing is built from scratch. Six things are handled before your outlet opens.
We assess and secure a location that fits the brand.
The O'Brownies interior and fit-out, by our design partner Sygma Innovation.
Build-out and getting the space ready to trade.
Ovens, coffee, display and everything the menu needs.
Signage, packaging and an identity customers already know.
Team, stock and a launch plan, so you open trading, not testing.
You choose a bracket on the enquiry form. The right one depends on the location and outlet format.
Brackets are indicative and subject to location, format and due diligence.
Looking for a business investment in Pakistan that does not need their time every day.
In the UAE, Saudi Arabia, the UK or the US, investing back home without being on the floor.
Investing from abroadEntrepreneurs who want a proven café brand and want to run it themselves.
Tell us your investment bracket, preferred contact and area. It takes two minutes.
On your preferred channel: call, message, email or WhatsApp.
Company-operated or owner-operated, and where your outlet should be.
Site, design, setup, equipment, branding and launch.
Your O'Brownies opens its doors.
Franchise costs
Why you can't simply buy a KFC outlet, what global brands expect from the companies that run them, and the franchise costs local brands actually publish.
Buying a franchise
The order to do things in, the checks most buyers skip, and the questions to ask before you pay anything.
Franchise opportunities
We checked brands' official websites to see which ones invite franchise enquiries in Pakistan, what they publish, and which famous names are closed to individual investors.
Strategic Synergy is the growth partner for O'Brownies, a coffee, brownies and dessert café brand from Islamabad. Investors can own an O'Brownies outlet through a company-operated model or an owner-operated franchise.
A typical O'Brownies outlet is a round figure of about Rs 2.5 crore (PKR 25 million). On the enquiry form investment is discussed in brackets: under PKR 25 million, PKR 25–30 million, PKR 30–35 million and PKR 35–50 million, depending on the location and outlet format. Figures are indicative and subject to due diligence.
Each site is modelled on high- and low-footfall scenarios, and the projections are shared with you before you commit. They are projections, not guarantees: results depend on the outlet's location, sales and costs.
New outlets are opening in Islamabad and Rawalpindi first, with other regions to follow.
In a company-operated model the investor funds the outlet and the brand's own team runs daily operations. The investor follows revenue and KPIs rather than working in the café, so it suits people who want to keep their existing career.
Yes. The company-operated model is designed for investors who are not on site, including Pakistanis living in the UAE, Saudi Arabia, the UK and the US. Reporting comes to you wherever you are.
Turnkey means nothing is built from scratch: site, design, setup, equipment, branding and launch are all handled before the outlet opens.
O'Brownies started in a home kitchen in Islamabad in 2017 and now runs two outlets, open daily until midnight, with more opening in Islamabad and Rawalpindi.
Fill the Ready-to-Invest form on the contact page with your investment bracket and preferred contact channel. The team will reach out to walk you through the models and locations.
Step one takes two minutes: tell us your investment bracket.